It's on the web ...so it must be true! Not so says the European Commission

It hasn't taken the unscrupulous, long to realise that using Internet discussion groups and blogs to 'plant' favourable comments about their products (and unfavourable ones about those of their competitors) can be an effective way of duping readers for commercial advantage.

In some cases, 'bloggers' get paid to leave favourable comments. Similarly, some apparently 'independent' comparison sites are not independent at all.

The European Commission wishes to ban these practices using the Unfair Commercial Practices Directive. Details can be found at http://ec.europa.eu/consumers/cons_int/safe_shop/fair_bus_pract/ucp_en.pdf.

If you think one of your competitors is using unfair commercial practices, we may be able to help.
Contact Paul Hillier.

	News & Events	It hasn't taken the unscrupulous, long to realise that using Internet discussion groups and blogs to 'plant' favourable comments about their products (and unfavourable ones about those of their competitors) can be an effective way of duping readers for commercial advantage. In some cases, 'bloggers' get paid to leave favourable comments. Similarly, some apparently 'independent' comparison sites are not independent at all. The European Commission wishes to ban these practices using the Unfair Commercial Practices Directive. Details can be found at http://ec.europa.eu/consumers/cons_int/safe_shop/fair_bus_pract/ucp_en.pdf. If you think one of your competitors is using unfair commercial practices, we may be able to help. Contact Paul Hillier. Back to top

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